CLE Flag Project Logo design
The CLE Flag Project is a group of proud Cleveland, Ohio, residents who campaigned to reimagine the city’s flag. The idea to update the city’s flag germinated during a business trip to Chicago. There, the Cleveland residents saw the Chicago flag prominently displayed across the city. The Chicago flag’s simple, eye-catching and meaningful design inspired the Clevelanders to wonder if a new Cleveland flag could be as unique, meaningful and incorporated into the city’s culture as the Chicago flag. Upon returning to Cleveland, the group recruited like-minded residents and embarked on a two-year-long project that resulted in the new People’s Flag of Cleveland, Ohio. A 'people’s flag’ is a flag that is widely accepted by a city’s citizens but has not been officially adopted by the city’s government. Learn more about the CLE Flag Project and the new People’s Flag of Cleveland, Ohio.
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Logo Design Project Overview
Two core issues faced the CLE Flag Project logo design: 1., that most Cleveland residents did not know Cleveland had a flag. It was rarely flown and, when it was, it was often confused for France’s flag. Both the French and Cleveland flags are red, white and blue tricolors. And 2., any symbolism or flag design presented in the logo could adversely color or affect the public’s opinion of what a new Cleveland flag could look like.
The CLE Flag Project left the doors open for logo design concepts. The group insisted on only one condition: that the logo appear either in or on a light, sky blue color. Eventually, the requested color was slightly darkened to improve contrast and visibility with the white logo.
Logo Design Process
Very early in the logo design process the decision was made to incorporate a plain flag-shaped mark into the logo. This would serve to solve the two key issues: inform the population of Cleveland, Ohio, that there was a public awareness effort to obtain a new flag or, at the very least, educate Clevelanders that the city, in fact, had a flag.
Insomniac Studios developed two flag-based logo concepts for the CLE Flag Project. Both logo designs featured the organization’s name and a flag image. The first logo design featured a more curved waving flag, while the second (shown here) featured a more angular flag logo mark.
The flag logomark is utilized and repeated across the logo system. In the primary logo design, the flag shape serves as an enclosure for the logo’s typography. In the secondary version, the same flag shape is repeated, only smaller and filled in, as a flag flying above the logo. The flag shape is repeated again in the smaller, less detailed social media logo design. This time the flag shape only bears the letter CLE for Cleveland so it can be read in small social media profile pictures and avatars.
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Logo Design
Secondary Logo Design
Social Media Logo Design
Navigate: Logo Design | Secondary Logo Design | Social Logo Design | Organization Branding
Organization Branding
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