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Logo Design Marketing Process Insomniac Studios

How It’s Made

 
 

So, you want to learn how the sausage is made. Oh, sure it can be messy and sometimes you wonder if you're doing it right, but when the dust settles and oven timer dings, you've made a delicious, delicious sausage. Or a logo. Might have lost the thread on that metaphor.

 
 
Logo design and marketing services process for Insomniac Studios Rochester New York creative agency.

01 Define

Most projects start by listening to a client talk about what they need, who they are, where they are going or what they want to be. Sometimes, a project is clear and straightforward. Other times, it requires a deep dive into the client’s business. This gets everyone on the same page and manages expectations.

02 refine

Here, the client's goals distill into a deliverable solution and the project takes shape. Maybe it's a new logo design or marketing campaign. Perhaps it's a better process or procedure. In this phase, the larger strategic and big-picture marketing issues surface.

Rochester New York logo design marketing services Insomniac Studios

03 Do and Review

Now, the nuts-and-bolts marketing and design work begins: sketch books open, brains storm and concepts are proposed and revised. Ideas emerge from the creative crucible as tangible and practical solutions. The client's story takes shape in tone, style, color and form.

04 Deliver

The last client revisions are finished and the files are finalized. Everything is approved. After weeks, months or even years of meetings, e-mails, phone calls, cups of coffee and hard work, the finished marketing project or logo design is turned over to the client and released into the wild.