From tragedy to charity: The Princess Run is an annual 5K run and walk to support the Eva Marie Gallagher Memorial Fund. In 2013, the first Princess Run commemorated Eva Marie Gallagher’s life. Eva was 30 years old when she suddenly and unexpectedly passed away. She believed deeply in personal health, fitness and happiness. The Princess Run project included a new logo and multiple secondary logos, a sponsorship guide, social media, photography, advertising, print posters and a website.