This fundraising event prompted people to rappel a 22-story skyscraper. The first two years, the event was held in Akron, Ohio (blue); the third in Cleveland (orange). The marketing project included media, advertising, a website, event logo, print rack cards, poster design, event planning, crisis communications and emergency plans, banners, social media campaigns, photography, an event participant guide, a corporate sponsor guide, t-shirts, promotional videos, e-mail blasts, copywriting and promotional giveaways. The events raised $330,000.

Insomniac Studios Logo Design Event

Event logo design for a rappelling fundraiser held in Akron and Cleveland Ohio. The logo was used on all event marketing materials. Art direction and logo design by Rochester NY graphic design agency Insomniac Studios.

Insomniac Studios Event Photography

Photograph taken from the roof of an Akron skyscraper 22 stories above the ground. Photography by Rochester NY creative marketing and graphic design agency Insomniac Studios.

Insomniac Studios Graphic Design Poster Marketing

A graphic design print poster measuring 24” x 36” to encourage event registration. Art direction, copywriting and graphic design by Rochester, New York, creative marketing agency Insomniac Studios.

Insomniac Studios Graphic Design T-Shirt

The orange event t-shirt for rappelers and staff at the Cleveland event. Art direction and graphic design by Rochester NY marketing agency Insomniac Studios.

Insomniac Studios Graphic Design Print Marketing

Graphic design print marketing. This two-sided rack card was used to promote an Akron, Ohio fundraising event. Art direction, copywriting and graphic design by Rochester NY creative marketing and graphic design agency Insomniac Studios.

Insomniac Studios Graphic Design Print Marketing

A two-sided print marketing rack card to promote a Cleveland, Ohio fundraising event. Art direction, copywriting and graphic design by Rochester NY creative marketing agency Insomniac Studios.

Insomniac Studios Logo Design Event

Black and white version of a logo design for a Cleveland fundraiser. The logo was used on all event marketing materials. Art direction and logo design by Rochester NY graphic design agency Insomniac Studios.

Insomniac Studios Graphic Design Poster Marketing

A 24” x 36” print marketing poster advertising an event. Art direction, copywriting and graphic design by New York creative marketing agency Insomniac Studios.

Insomniac Studios Graphic Design T-Shirt

The blue event t-shirt for rappelers and staff at the Akron fundraising event. Art direction and graphic design by Rochester NY marketing agency Insomniac Studios.

Insomniac Studios Graphic Design Poster

An 18” x 24” print poster to advertise event participation. Art direction, copywriting and graphic design by Insomniac Studios.

Insomniac Studios Event Photography

Event photography taken from the roof of an Akron skyscraper 22 stories above the ground. Photography by Rochester NY creative marketing and graphic design agency Insomniac Studios.

Insomniac Studios Graphic Design Poster

A print marketing poster to promote a rappelling event. The poster was 24” x 36”. Art direction, copywriting and graphic design by Insomniac Studios.

Insomniac Studios Print Graphic Design

This 30-foot vinyl banner hung alongside I-90 in Cleveland to promote the rappelling event. The banner was later moved to the Westin Hotel. Art direction, copywriting and print graphic design by creative marketing agency Insomniac Studios in Rochester, New York.

Insomniac Studios Graphic Design Poster Marketing

A 24” x 36” print marketing poster to promote a Cleveland, Ohio event. Art direction, copywriting and graphic design by creative marketing agency Insomniac Studios.

Insomniac Studios Print Graphic Design

A vinyl banner to promote the Akron rappelling event. Art direction and print graphic design by creative marketing agency Insomniac Studios in Rochester, NY.

Insomniac Studios Event Photography

Event photography taken hanging over a ledge 22 stories above the ground. Photography by Rochester NY creative marketing and graphic design agency Insomniac Studios.

Insomniac Studios Graphic Design Poster Marketing

A print marketing poster advertising a rappelling event. The poster was 24” x 36”. Art direction, copywriting and graphic design by New York creative marketing agency Insomniac Studios.

Insomniac Studios Event Handbook

The cover of a 31-page participant toolkit given to people when they registered. It included event information, fundraising tips and social media suggestions. Art direction, copywriting and graphic design by creative New York marketing agency Insomniac Studios.

Insomniac Studios Event Photography

Event photography taken hanging over the roof of an Akron skyscraper 22 stories above the ground. Photography by Rochester NY creative marketing and graphic design agency Insomniac Studios.

Insomniac Studios Event Handbook

A page from the 31-page participant toolkit given to event registrants. It included event information, fundraising tips and social media suggestions. Art direction, copywriting and graphic design by creative New York marketing agency Insomniac Studios.

Insomniac Studios Event Handbook

A graphic design image from the 31-page participant toolkit, which included event information, fundraising tips and social media suggestions. Art direction, copywriting and graphic design by creative New York marketing agency Insomniac Studios.

Insomniac Studios Graphic Design Poster

A 24” x 36” print design poster to encourage registration. Art direction, copywriting and graphic design by Insomniac Studios.

Insomniac Studios Graphic Design

Graphic design to promote Cleveland rappelling event. Art direction and graphic design by Rochester NY marketing agency Insomniac Studios.

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