So, you want to learn how the sausage is made. Oh, sure it can be messy and sometimes you wonder if you're doing it right, but when the dust settles and oven timer dings, you've made a delicious, delicious sausage. Or a logo. Might have lost the thread on that metaphor.
01 Define
Most projects start by listening to a client talk about what they need, who they are, where they are going or what they want to be. Sometimes, a project is clear and straightforward. Other times, it requires a deep dive into the client’s business. This gets everyone on the same page and manages expectations.
02 refine
Here, the client's goals distill into a deliverable solution and the project takes shape. Maybe it's a new logo design or marketing campaign. Perhaps it's a better process or procedure. In this phase, the larger strategic and big-picture marketing issues surface.
03 Do and Review
Now, the nuts-and-bolts marketing and design work begins: sketch books open, brains storm and concepts are proposed and revised. Ideas emerge from the creative crucible as tangible and practical solutions. The client's story takes shape in tone, style, color and form.
04 Deliver
The last client revisions are finished and the files are finalized. Everything is approved. After weeks, months or even years of meetings, e-mails, phone calls, cups of coffee and hard work, the finished marketing project or logo design is turned over to the client and released into the wild.