Zë Röchëstërtöbërfëstër is an annual Oktoberfest festival in Rochester, New York. Or, rather, it would be if it weren't completely made up. The name is a German-ized portmanteau (a French word for an English suitcase) of the words Rochester, October and Festival. The festival celebrates Rochester's local breweries, music and food. The event would, if it existed, be held in early September at Rochester's Highland Park. Read the in-depth Zë Röchëstërtöbërfëstër case study analysis. The logo designs and marketing strategies presented here are property of Insomniac Studios.
Read the in-depth Rochester Oktoberfest logo case study. The logo designs and marketing strategies presented here are property of Insomniac Studios. Scroll down for samples.
From the Hip Case Studies
From the Hip case studies are thought-provoking, what-if explorations of a concept or theme. They do not represent a contract or partnership with the entities, real or fictitious, presented in this section. The designs presented here are the property of Insomniac Studios. See more From the Hip case studies.
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