On October 12, 1810, the Crown Prince Ludwig married Princess Therese of Saxony-Hildburghausen in Munich, Germany. To mark the royal event, the Bavarian townsfolk were invited to attend a celebration in the fields outside Munich's city gates. The party lasted until October 17. The event was so popular, it was held the next year to celebrate the region's agriculture. Today, Munich's Oktoberfest is the world's largest festival. In 2017, 6.2 million people attended the event, drinking 7.5 million liters, or almost two million gallons, of beer.
Traditionally, Oktoberfest was held in October, as the name suggests. It was moved to September to take advantage of the fairer and warmer weather. 2018 will mark the 185th Oktoberfest. The name Septemberfest never caught on.
See Insomniac Studios' Zë Röchëstërtöbërfëstër Oktoberfest concept logo gallery or scroll down for samples.
Oktoberfest Event Concept
The Rochester, New York, Oktoberfest would celebrate traditional and emerging breweries, local bands and local food. The event would be held at Highland Park during one weekend in September.
The event name, Zë Röchëstërtöbërfëstër, is entirely made up. It is a German-ized portmanteau (a French word for an English suitcase) of the words Rochester, October and Festival. The name revels in an overabundance of umlauts, punctuating every vowel for no linguistic reason. Zë Röchëstërtöbërfëstër is also fun to say, in the tradition of the neologism Fahrvergnügen, provided this one catches on.
The Zë Röchëstërtöbërfëstër Oktoberfest logo. As this Oktoberfest's name is entirely made up and comprises 22 characters, a simple, plain-type logo was the best solution. An alternate version of the logo includes the Rochester, New York, flag flower petal/water wheel design on Bavaria-inspired banner. More information on the Rochester flag can be found in the ADDY Award flag post.
From the Hip Case Studies
From the Hip case studies are thought-provoking, what-if explorations of a concept or theme. They do not represent a contract or partnership with the entities, real or fictitious, presented in this section. The designs presented here are the property of Insomniac Studios. See more From the Hip case studies.
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If you like the thinking behind this logo design project and would like to put it to work for your company or organization, contact Insomniac Studios.