Each From the Hip marketing and design case study follows a basic premise: What would it look like if Insomniac Studios was hired to _____? From the Hip creative exercises explore conceptual logos, identities and designs. There are no clients and no meetings. There are no deadlines and no paychecks. They are intended to be fun, thought-provoking 'what-if' design exercises. What follows are the results of the thought experiments. Below are the image galleries for each case study. Follow the links in each gallery for the full, in-depth case study analysis.